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Fostering FinTech Innovation: Emirates NBD’s Strategic Alliance with Hub71

In a significant move for the Middle East, North Africa, and Türkiye (MENAT) region’s FinTech landscape, Emirates NBD, a distinguished banking group, has announced a collaboration with Abu Dhabi’s global tech ecosystem, Hub71. This partnership signifies a pivotal step in advancing financial technology and enhancing customer experiences through innovative solutions.

The Strategic Alliance

Overview of the Partnership

Emirates NBD’s partnership with Hub71 marks a new era in advanced banking services, focusing on delivering cutting-edge FinTech solutions to its customers. This alliance is not just a business transaction; it represents a commitment to fostering innovation and driving industry-wide advancements.

Hub71 logo
Emirates NBD’s Vision

With its robust regional and international presence, Emirates NBD is leading the future of banking. The bank’s commitment to innovation is evident in its endeavor to enhance financial prosperity for its customers and communities. This collaboration with Hub71 is a strategic move to harness the entrepreneurial spirit of the tech ecosystem, aiming to offer tailored solutions and streamlined services.

Hub71’s Contribution

Since its inception in 2019, Hub71 has been a nurturing ground for over 260 startups, collectively raising close to AED5 billion ($1.4 billion). It offers incentives, programs, and a network of more than 140 partners to support the growth of these startups from Abu Dhabi to global markets. Hub71’s role in this partnership is crucial, providing a platform for startups to validate products, secure commercial deals, and receive expert mentorship.

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Impact on the FinTech Industry

Regional Growth

The UAE, leading the MENA FinTech market, achieved a record-high investment of $2.5 billion in 2022. This partnership is expected to further stimulate the growth of the FinTech sector in the region, offering a unique combination of banking expertise and innovative startup culture.

Benefits for Startups

Startups stand to gain significantly from this collaboration. Hub71’s vibrant ecosystem, combined with Emirates NBD’s banking expertise, offers a fertile environment for startups to thrive, innovate, and expand their market reach.

Future Prospects

Expanding Market Reach

The alliance opens up new opportunities for market expansion, particularly in Abu Dhabi. It paves the way for the introduction of innovative financial solutions tailored to meet evolving customer needs.

Long-Term Vision

Both Emirates NBD and Hub71 are committed to a long-term vision of transforming the FinTech landscape. The partnership is more than just a short-term business strategy; it’s about shaping the future of finance in the MENAT region and beyond.


Emirates NBD’s partnership with Hub71 is a testament to the evolving dynamics of the FinTech industry. By combining the strengths of a leading banking institution and a dynamic tech ecosystem, this alliance promises to usher in a new era of financial innovation, benefiting customers, startups, and the broader financial sector.

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